Overview
Mental health is the mission
MindBites is dedicated to promoting mental health among young adults. The goal of this project was to create a platform where users can access enriching content, such as videos and podcasts, to give their mental well-being a lift.
Role
UX Designer from conception to delivery, as part of the Google UX Design Professional Certificate
Duration
January - July 2023
Problem Statement
Why is mental health an afterthought?
People lead busier lives than ever and find it challenging to take time to look after their mental well-being.
Mental health resources are often dull and clinical, presenting an overwhelming amount of information without effectively engaging with users.
User Research
Short-form content has become a powerful tool for engaging audiences. This compelling format resonates with users and shapes the content landscape today.
72%
of individuals prefer video content over written text when seeking to learn something new ¹
2.5x
Short-form videos are 2.5 times more engaging than long-form videos ²
57%
of Gen Z prefer short-form videos to learn (about products and services) ³
Sources: 1. Hubspot 2. Yaugara 3. Tech Jury
Opportunities & Goals
Take some time for your mind
How might we design an easy way for users to discover and navigate through content?
How might we create an engaging experience for users to consume content?
How might we seamlessly integrate our app with our users’ everyday lives?
Design Solution
MindBites
MindBites are engaging, short-form content pieces created to uplift and motivate users. The bite-sized format encourages higher engagement and better information retention.
Design Solution
For You Today
The app offers a daily refresh of thematic content – including a video, a quote of the day, and a reflective question – designed to feel familiar, like popular social media platforms.
Design Solution
Streaks
Streaks add a gamified aspect to the app, encouraging users to cultivate a habit of taking care of their mental well-being.
Design Solution
Get Help
The MindBites app provides users with essential resources for seeking help, such as a 24/7 call and chat helpline, as well as a simple questionnaire that connects users with the right therapist.
Paper Wireframes
Low-Fidelity Prototype
Conclusion
A pocket companion for a healthier mind
The MindBites mobile app seamlessly integrates into the lives of young adults through engaging, short-form content. By connecting with users, the app becomes a natural part of their everyday lives, making small but meaningful contributions to their mental well-being.