BOXRAW is a boxing apparel and equipment brand born in the Midlands of England. Emerging from the grassroots of the sport, they have taken the boxing world by storm, adorning both amateur boxers and world champions alike in their iconic attire.
Role
Brand Design Manager
Duration
May 2022 - Aug 2023
Visual Identity
I crafted a fresh, cohesive visual identity to distinguish the brand across both digital and physical media and solidify their market appeal.
Logotype Redesign
In the past, BOXRAW’s logomark and logotype existed as separate entities. I redesigned the logotype with custom lettering to ensure visual harmony between both elements.
I implemented this new visual identity to ensure a cohesive brand presence across a wide range of touchpoints.
Digital Channels
BOXRAW embodies the essence of boxing – gritty and tenacious, yet also artistic and empowering. The brand captures their spirit through raw imagery and evocative copy, as seen on their channels such as digital ads and social platforms.
Website Redesign
I redesigned the BOXRAW website and established a design system to enable the brand to scale with ease as they increase their marketing campaigns and product releases.
Product & Packaging
I helped diversify BOXRAW’s product range, designing graphically-driven products that have accounted for a significant 35% of total sales since their release.
“Cedric was a vital part of our team and to just call him a ‘designer’ wouldn’t do him justice. His knowledge of wider brand nuances made him invaluable to BOXRAW’s growth. He’d approach everything from a thoughtful perspective – never rushing and always seeking to understand the bigger picture at play. I’d be pushed to find a better person for any brand or design-related project.”
Ben Amanna
Founder & CEO